Tuesday, March 1, 2011
Captain America: A marketing strategy?
Part of Wizkids' blockbuster year is the Captain America set and it's going to be presented in an interesting way. The set will be in two parts. One will be the standard set with five piece boosters, just like any other set. The other will be a set of single piece boosters with figures that won't be available in the other part of the series.
Now, if this works for them, this could be one of the most ingenious marketing ploys ever. It could seriously rake in some extra revenue for the company. On one side you might think this spreads manufacturing a bit thin to make a two part set like this. But consider this; the standard booster with five figures in it is set for 11.99. This doesn't take into consideration the cost of packaging because I don't know how much that is, but (for sake of discussion) let's say you're paying about a 1.25 for each figure in the box. Now, I'm going to go out on a limb and say that the single piece boosters will be at least 2.99 but I think more realistically they'll be 3.99 for just one figure. That's with less packaging than a large booster, no way it costs more than the larger booster. It would be a bad business move otherwise.
Is it a marketing experiment? Probably. If it comes out right, I wouldn't be surprised if you see sets like that again. But will you really want to put money into two sets of boosters to get your set of figures? Will you be able to afford it in the current economy? That's another angle that could hurt this idea, bad timing. With the current economy, trying to get people to pay for two sets of figures may not work out so well. At the very least, it may sell very slowly, putting a dampener on it's profits.
I'm not saying that people won't want to buy, I know they will and I'm only speculating on intentions from a marketing point of view. I have no statement of intentions from anyone. Just my thoughts on the matter. As for me, I don't know if I will be able to buy two sets of boosters or if I do, it will take me a lot longer, putting me out of the running compared to people who can buy it all out. That leaves me in the trade bracket and good luck there when I couldn't buy enough to trade with in the first place. But that's another story.
As promised, I now give you the answers to the last blog's picture puzzle. I know it was kind of hard to see, any done in the future will be on less space so easier to contain. I still hope someone enjoyed it, anyway:
-There are 10 custom figures (sorry if I listed that wrong): Doctor Who, The Unknown Soldier, the Beyonder, Super Skrull, Madcap, and Superskrull Sinister Six, Dr Strange and Clea, Yellow Jacket and Wasp, Colossus and Shadowcat, and Thor and Sif. Robin is altered, but not technically all "custom". Just altered.
-The four custom duos are all of dating couples (what they have in common).
-There are 8 tiny red dice
-3 Multiple mans
-the figure without a dial is Juggernaut.
-6 Assassin's league members
-5 spider type characters: Spider Girl, Ghost Widow, Spider Woman, Arachne and Tarantula
-5 Archers: Green Arrow (with Batman), Red Arrow, Bullseye, Hawkeye, and the alternate Green Arrow.
-3 sentinel fists lying around
-Shadowcat is moving through a wall
-Robin is mopping the floor
Did I miss anything?